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How Choosing Eco-friendly Fashion Brands can have a Positive Impact on the Environment


Traditional clothing brands may appear safe, clean and environmentally harmless, but they are actually one of biggest industrial polluters in the world. There is mounting evidence that fashion industry produces million of tons of harmful substances and solid waste every year, which contributes significantly to pollution globally. 

Mainstream fashion brands mostly rely on synthetic fabrics like polyester, nylon and acrylic, all of which are made from plastic. Plastic polymers churn out yards of cheap, durable and extremely versatile fabric all day long, but these benefits come at the expense of the environment. Synthetic fabrics are the result of multiple potentially hazardous production processes and can affect humans and environment in a number of ways.

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Synthetic fabrics contain different kinds of substances. Some of them are suspected to be harmful residues or chemicals. They may penetrate the skin and increase the risk of allergic reactions. Synthetic fabrics also have major environmental impact. These man-made fabrics shed microscopic fibers when washed and add to the increasing levels of plastic in aquatic environments. As these micofibers do not biodegrade, they pose a serious threat to sea life. They may even contaminate food items after entering food chain.

As environmental pollution has grown, many apparel companies have made a considerable effort to promote organic and ethically- produced fabrics. Environmentally-conscious consumers prefer to purchase sustainable fabrics, but not everyone appears to understand the importance of green attributes. Choosing a sustainable fashion brand is important because it has some positive environmental implications.

Sustainable Fabrics are Recyclable

Synthetic clothing is difficult to recycle. Only one percent of all fabric produced is reused, while the rest ends up in landfills. On the other hand, sustainable fabrics can be dissolved and transformed into new clean products.

Organic Fibers are free from Toxic Chemicals

Fabrics must go through complicated dyeing process to achieve vibrant colors and prints. But this process requires massive amounts of chemicals, energy and natural resources. The combination produces toxic wastewater, which is harmful to our environment. Organic fabrics avoid harsh chemicals and release much less toxic wastewater than their synthetic counterparts.

Organic Fibers do not Harm People

Clothes manufacturing process involves thousands of chemicals. These harmful chemicals can cause health problems to the workers who work with them all day. Compared to synthetic products, organic fibers are considered relatively safe. Most of the natural fibers do not require pesticides and commercial fertilizers for their growth, so they do not affect humans in a negative manner.

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Sustainable Fashion Brands Reduce Solid Waste

Large quantity of solid waste is an undesired consequence of fashion industry. As more people buy more clothes and don't keep them for a long time, the unwanted fabric continues to pile up in landfills. Better consumer choices can help reduce this waste and its subsequent negative impact.

Organic Clothing Lasts Longer

The quality of fabrics made with natural materials is higher than that of synthetic fibers. Organic clothes are more soft, comfortable and breathable. Such items inevitably last longer in your wardrobe. In contrast, synthetic fabrics are less expensive and produced rapidly in response to the latest trends. They are thrown away even before they are worn out. Embracing sustainable brands is absolutely crucial in reducing fashion’s environmental footprint.